Archive

SoulCycle Is a Booming Exercise Chain for the 1 Percent

Financial Fitness

Would you pay $70 to ride a stationary bike for 45 minutes while an instructor yells exhortations at you? At SoulCycle, thousands do so every day.

articles/2013/07/19/soulcycle-is-a-booming-exercise-chain-for-the-1-percent/130715-soul-cycle-tease_gvggkp
Joshua Bright/The New York Times, via Reux

In this economy, you’d rather be Tiffany, the Ritz-Carlton, or Neiman Marcus than Zales, Ramada, or Walmart. We live in a new gilded age in which 1 percent of the population has 40 percent of all wealth and controls a large chunk of discretionary spending.

We think “subscriber” would look good on you. Join now to unlock access.

Don't miss this subscriber exclusive article. 

Got a tip? Send it to The Daily Beast here.