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Professional Matchmakers Build Business on Facebook

To Die For

Far from being disintermediated by technology, professionals who put singles together for a living are embracing social media.

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A few weeks ago Jason Silver was surfing Facebook and came across K. Aleisha Fetters, a 26-year-old freelance writer in Chicago. They had no mutual friends, but Silver found her by plugging in some basic age, location, and relationship guidelines into Graph Search; thought she was cute; and contacted her....

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