Nice Work If You Can Get It
10.02.13 11:39 AM ET
No Butt Double This Time as Beckham Strips for New H&M Ad
He looks pretty good, doesn't he?
We are never averse to a photo of Mr. David Beckham in his skivvies, so thanks are due to the sharp-eyed snapper who papped the former soccer star hard at work shooting his latest H&M ad—prancing around on top of an old brewery on Brick Lane, in London's East End.
The athlete, as one has come to expect, becomes disrobed in the short film—which will be screened in the U.K. in February.
You can see the wire keeping him safe in this pic as he performs apparently death-defying stunts as part of his training routine.
Beckham was filmed performing stretches and then stripping to his tighty whities (OK, bluies) for the midrange clothing brand.
However, the H&M crew was more careful with its body double than when they last filmed a Beckham advert and got caught out for using a Beckham bum double. This time they made sure the stand-in had tattoos just like Beckham himself.
The company said they would release more details about the ad closer to the new campaign and collection launch date.