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Why Big Data Doesn’t Live up to the Hype

Numbers, Numbers

A new book heralds the promise that big data will reveal more and more about how we live our lives and what we think, but is it really that useful?

articles/2014/01/04/why-big-data-doesn-t-live-up-to-the-hype/140103-romeo-big-data-lie-tease-NEW_szxln1
Jonathan Gayman/Getty

In 1996, the artist Karen Reimer alphabetized the entire text of a romance novel and published the results as the book Legendary, Lexical, Loquacious Love.

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