Fashion

04.15.14

Victoria's Secret Fashion Show Heads To London; Oscar de la Renta Seeking New Creative Director

And street style is becoming shoppable.

Victoria’s Secret Fashion Show Heads to London: At a private press conference Tuesday morning, Victoria’s Secret Angels Adriana Lima and Candice Swanepoel joined the brand’s chief marketing officer Ed Razek to announce the move of the annual fashion show, which began in 1998, from New York to London. “Candidly… when we came to London, no one knew who we were," Razek said at the company's new Bond Street location. "We’ve started opening stores in London—I think we’ve got six stores in Great Britain at the moment and we hope to open more here...We found a good [show] location that made sense in Earls Court. It just kind of all came together this year.” The annual spectacle will take place on December 2. [Victoria's Secret Press Release

Oscar de la Renta Seeking New Creative Director: As the 81-year-old designer prepares to step down as the creative director of his namesake label, names of potential successors are slowly beginning to leak. After deals with John Galliano, who assisted with de la Renta's Fall/Winter 2013 collection, failed to solidify, American designers Olivier Theyskens of Theory and Prabal Gurung are said to be two of the strongest contenders, according to Page Six. [Page Six]

Street Style Is Becoming Shoppable: Start-up company Awear Solutions introduced a new shopping concept at the DKNY Easter egg hunt in NYC on Monday, which hopes to digitize complete outfits. The technology, embedded in each article of clothing, would allow users to shop looks based on outfits they saw on the street. [Fashionista]