Tech

Why It Took LEGO So Long to Get the Memo: Girls Like Science, Too

WHAT YEAR IS IT?

The new Research Institute set features an all-female cast: a paleontologist, astronomer, and chemist. It’s getting a lot of praise—but is it too late?

articles/2014/08/06/why-it-took-lego-so-long-to-get-the-memo-girls-like-science-too/140805-allen-lego-tease_jr14uh
Lego

In February of this year, 7-year-old Charlotte Benjamin wrote a stern letter to LEGO describing the gender disparities she observed on their product packaging. “All the girls did was sit at home, go to the beach and shop, and they had no jobs,” she wrote, “but the boys went on...

We think “subscriber” would look good on you. Join now to unlock access.

Don't miss this subscriber exclusive article. 

Got a tip? Send it to The Daily Beast here.