Fashion Cheat Sheet

08.14.14

Baby North West Poses for CR Fashion Book; “Soft Porn” Mailed to Land’s End Subscribers

And Carolina Herrera launches a style app.

Baby North West Models Chanel in CR Fashion Book: Will Kanye West and Kim Kardashian’s one-year-old daughter become the world’s youngest high-fashion model? After posing alongside her parents in Vogue earlier this year, baby North West will appear in the upcoming issue of Carine Roitfeld’s CR Fashion Book. The spread, titled "Legends," celebrates not-so-typical style icons and features the tot in a cashmere Chanel sweater accessorized with pearl earrings and a mini Chanel bag. [Telegraph]

“Soft Porn” Mailed to Land’s End Subscribers: When Land’s End partnered with Conde Nast to have the publishing house offer some of their titles to the retailer’s top clients, they probably didn’t expect the promotion to be negatively received. But some of the Land’s End customers weren’t too happy with, as one recipient described it, the “soft porn” that showed up in their mailboxes. The controversial material came in the form of the July issue of GQ, which features Emily Ratajkowski wearing nothing but a flower lei. [New York Times]

Carolina Herrera Launches Style App: Aimed at the label’s highest spenders, Herrera Style is a new app that offers users direct contact to sales associates at Carolina Herrera, help on styling, previews of upcoming looks, and exclusive invites to special events. “We know that the sales associates are communicating with their customers on mobile devices,” the brand’s president Caroline Brown said. “It’s a given with how they do business now. The purpose of this tool is not just about immediate growth and sales. We do believe there will be incremental growth, but it’s about better servicing the customer." [WWD]