Why Consumers Should Care About Apple’s War on Big Data

Statbusters

Tim Cook has launched an assault on Google and Facebook’s Big Data model, even as most consumers remain in the dark about how companies use their personal information.

Published Jul. 4 2015 12:01AM EDT

articles/2015/07/04/why-consumers-should-care-about-apple-s-war-on-big-data/150703-fung-apple-cook-tease_yaveuj — Josh Edelson/AFP/Getty

In recent remarks to the Electronic Privacy Information Center, Apple’s CEO Tim Cook declared that “people have a fundamental right to privacy.” He has begun an assault on the business model of Big Data as currently shaped by Internet giants Google and Facebook.

It was Eric Schmidt, while CEO of Google,...

Andrew Gelman

Kaiser Fung

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Why Consumers Should Care About Apple’s War on Big Data

Tim Cook has launched an assault on Google and Facebook’s Big Data model, even as most consumers remain in the dark about how companies use their personal information.

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Andrew Gelman

Kaiser Fung