With wittily, and carefully, curated glimpses of their private lives on social media, David and Victoria Beckham show the Royals how to make the most from a family brand.
Had it not been for the (at the time of writing) 573,000 likes, it could have been mistaken for any other post on Instagram; a proud dad’s picture of his four kids, captured walking their dog in a darkening woodland park as the sun set.
