The Secret of CNN's Turnaround: Flight MH370

FLYING HIGH

Richard Quest’s new book shines less light on the mystery of the airplane and more on the network. Jeff Zucker’s order was to go “all in” and they did—week after week as ratings went through the roof.

Published Mar. 6 2016 12:15AM EST

articles/2016/03/06/the-secret-of-cnn-s-turnaround-flight-mh370/160305-irving-mh370-tease_okbkv2 — CNN

CNN found the secret sauce two years ago, early in March 2014.

It began on the evening of March 7, when the network’s aviation correspondent, Richard Quest, arrived at CNN’s New York headquarters in Columbus Circle and headed for Studio 73 on the seventh floor.

At 7.25

Clive Irving

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The Secret of CNN's Turnaround: Flight MH370

Richard Quest’s new book shines less light on the mystery of the airplane and more on the network. Jeff Zucker’s order was to go “all in” and they did—week after week as ratings went through the roof.

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Clive Irving