Adam Hanft

Adam Hanft is a decoder of the consumer culture and our branded planet. He blogs for The Huffington Post and FastCompany.com. He is also the co-author of Dictionary of the Future and is founder and CEO of the marketing and branding firm Hanft Raboy. Follow him at Twitter.com/hanft.

articles/2017/04/25/above-the-fray-ted-talks-confront-trumpian-fray/170425-TED-TRUMP-tease_zj0lyy
CULTURE CLASH

TED Talks Confront Trumpian Reality

Adam Hanft

articles/2017/04/14/why-pepsi-and-united-got-it-so-wrong/170414-hanft-pepsi-united-pr-tease_dkexse
CLUELESS

Why Pepsi and United Got It So Wrong

Adam Hanft

articles/2011/01/09/rick-sanchez-on-jon-stewart-being-fired-by-cnn-and-his-future/hanft-rick-sanchez_151710_eiyliv

Rick Sanchez Licks His Wounds

Adam Hanft

articles/2010/04/09/the-psychological-strategy-of-the-tiger-ad-and-why-it-will-backfire/hanft-nike-ad_93247_tjaftc

The Psychological Strategy of the Tiger Ad and Why It Will Backfire

Adam Hanft

articles/2009/08/15/analyzing-the-health-care-ads/hanft-healthcare_43551_khizhf

The Scariest Health Care Ads

Adam Hanft