The public feud between Kanye West and 50 Cent that ignited last year—when the two artists released albums simultaneously—provided a fine stage for West’s egomania. So, with West’s latest album occupying the No. 1 slot on iTunes, who will take him on this round? This is almost too good to be true: Stephen Colbert. The late-night comedian has asked his viewers to purchase his new Christmas album, which goes on sale on iTunes tonight, with the hopes of dethroning West. It’s unclear exactly if he’s serious, but on his Twitter feed, West seems to have taken the bait: “who the fuck is Stephen Colbert?” he writes.