Pay-Per-Martha

You may not have to pay to read articles online yet, but you will have to pay to watch Martha Stewart's "vast library of online video content." As revenues of her company slide, Stewart explains that she's looking to shift to a "paid download model" for viewers to watch clips on her site. "It has to happen," said the media maven, who also extolled the virtues of Twitter, "We will see monetization on the Web."