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Take It Back Toyota Recalls 437,000 Priuses Peter Macdiarmid

Toyota Recalls 437,000 Priuses

After a slow response and more than a little public embarrassment, Toyota is recalling 437,000 Priuses and other hybrids in hopes of fixing faulty brakes, which are believed to have contributed to four crashes and two minor injuries. “I don’t see Toyota as an infallible company that never makes mistakes,” said the company’s president. “We will face up to the facts and correct the problem, putting customer’s safety and convenience first.” Including this latest announcement, which addresses recent customer complaints, Toyota has now recalled 8.5 million vehicles worldwide for similar problems. “If the company had paid more attention to consumers’ viewpoint, it could have realized there was a safety problem,” said the chief of the recall department at Japan’s Transport Ministry.

February 9, 2010 12:56 AM


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