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Regicide Burger King Drops Mascot Kevin Winter / Getty Images

Burger King Drops Mascot

Burger King is retiring its old mascot, a grinning king widely decried as creepy. The company split with ad agency Crispin Porter + Bogusky, which created a line of ads featuring the king character. Instead, Burger King’s new ad campaign will focus on the freshness of the chain’s food and the addition of guacamole to its menu.

August 19, 2011 11:49 AM