1. Regicide

    Burger King Drops Mascot

    LOS ANGELES - JUNE 27:  The "Burger King" arrives at the afterparty for premiere of Paramount Pictures' "Transformers" at the Village Theater on June 27, 2007 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)

    Kevin Winter / Getty Images

    Burger King is retiring its old mascot, a grinning king widely decried as creepy. The company split with ad agency Crispin Porter + Bogusky, which created a line of ads featuring the king character. Instead, Burger King’s new ad campaign will focus on the freshness of the chain’s food and the addition of guacamole to its menu.

    Read it at Eater