New Amazon Kindle Tablet Costs $199

    The Amazon.com Inc. Kindle electronic book reader is displayed on a computer monitor in Washington, D.C., U.S., on Friday, April 1, 2011. Amazon.com is considering the introduction of a service that would let consumers pay for goods in brick-and-mortar stores using their mobile phones, according to two people with knowledge of the project. Photographer: Andrew Harrer/Bloomberg via Getty Images

    Andrew Harrer, Bloomberg / Getty Images

    The iPad’s newest rival will cost less than half its price: Amazon’s tablet, the Kindle Fire, will cost just $199, as opposed to $499 for the cheapest iPad. The tablet has a 7-inch display and will run on a customized version of Google’s Android operating system. Analysts expect Amazon’s device to be the first real challenger to the iPad, since Amazon’s digital offerings—books, movies, television shows, and music—match what Apple offers. Amazon CEO Jeff Bezos also unveiled a new touchscreen Kindle. The Kindle Touch will sell for $99, and $149 for a 3G-equipped version. 

    Read it at Bloomberg