Mock Turtleneck Sales Soar

    SAN FRANCISCO, CA - JUNE 06:  Apple CEO Steve Jobs delivers the keynote address at the 2011 Apple World Wide Developers Conference at the Moscone Center on June 6, 2011 in San Francisco, California. Apple CEO Steve Jobs returned from sick leave to introduce Apple's new iCloud storage system and the next versions of Apple's iOS and Mac OSX.  (Photo by Justin Sullivan/Getty Images)

    Justin Sullivan / Getty Images

    Steve Jobs has been given many titles: genius, innovator, leader. And now, fashion icon. The late Apple CEO’s signature black turtleneck has surged in popularity since his death Wednesday night. St. Croix—Jobs’s go-to brand for $175 mock turtles—has experienced an “almost 100 percent increase in sales” in the past 24 hours. The company is proud of Jobs’s loyal patronage and even plans to hold some type of memorial for him.

    Read it at TMZ