1. Food

    Dr Pepper Unveils ‘Manly’ Soda

    This video frame grab provided by the Dr Pepper Snapple Group, shows the new Dr Pepper TEN beverage. It's not often that a major brand tries to block out an entire segment of the population, but that's exactly what Dr Pepper is doing with the launch of its latest product, Dr Pepper TEN. (AP Photo/Dr Pepper Snapple Group)

    AP Photo

    Skip the beer: Dr Pepper’s new soda, Dr Pepper 10, is “not for women,” according to its new advertisements. The 10-calorie soda isn’t the first diet drink to target men; Coke Zero and Pepsi Max are also aimed at male consumers. But it is the most aggressive: in addition to the slogan, “It’s not for women,” the soda comes in a gunmetal can decorated with bullets; its advertisements include snake wrestlers and laser guns; and on its Facebook page you can visit a digital shooting gallery where you take aim at female products—lipstick, high heels, etc.

    Read it at Associated Press