1. Business

    Google Could Buy Yahoo

    In this photo taken April 9, 2010, Google sign at Google headquarters in Mountain View, Calif. Google Inc. plans to buy travel technology company ITA Software Inc. in a $700 million deal that would enable the Internet search leader to steer more of the airline reservations booked on the Web. The all-cash deal announced Thursday July 1, 2010, signals Google's intention to challenge flight-comparison services that are ITA customers, including Kayak, FareCompare, Hotwire and Microsoft Corp.'s Bing Travel.

    Paul Sakuma / AP Photo

    Heads up, FTC: Google has talked to at least two private-equity firms about financing a deal to buy Yahoo’s core business, according to The Wall Street Journal. They haven’t yet put together a formal proposal, and Google could end up not making a bid. Still, Google sees it as an opportunity to sell advertising on Yahoo sites; sign up many of Yahoo’s 700 million users for Google+; and build relationships with premium-content publishers, such as ABC News. However, federal antitrust lawyers thwarted a previous advertising partnership between the companies in 2008.

    Read it at The Wall Street Journal