Laura Lang Named Time Inc. Chief

Andrew Harrer / Bloomberg via Getty Images

Laura Lang, at the time the chief executive officer of Digitas, speaks during a discussion at the Future of Media event during Advertising Week in New York, U.S., on Wednesday, Sept. 29, 2010.

Time Warner named Laura Lang, the head of the digital advertising firm Digitas, as the new CEO of Time Inc., the company’s magazine division. The magazine firm is the largest in the world, and includes globally known titles such as Time, People, and Sports Illustrated. The division is seen as technologically backward, and the selection of a digitally minded leader suggests the company is making a major effort to overhaul it.