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Faith-Based New Romney Ad Embraces Mormonism Emmanuel Dunand / AFP-Getty Images

New Romney Ad Embraces Mormonism

Mitt Romney has realized that he can't avoid the issue of his Mormon religion, so he might as well embrace it. The Republican frontrunner's new South Carolina mail campaign emphasizes Romney's deep religious beliefs and 42-year marriage, in an effort to win over 60 percent of the state's Republicans that are evangelical or "born again" Christians. The ad, however, doesn't dive head first into touting Romney's Mormonism, but instead refers heavily to his "faith" and how it will influence him as president, also assuring South Carolina voters that the White House contender is "pro-life, pro-marriage, and pro-family."

January 7, 2012 4:04 PM