Stephen Colbert and former presidential hopeful Herman Cain kicked off their "Rock Me Like a Herman Cain: South Cain-olina Primary Rally" Friday. Colbert is encouraging his supporters in South Carolina to vote for Herman Cain, since Colbert didn't qualify for the primary and, while Cain dropped out of the race in December, his name is still on the ballot. "Herman is the only former candidate who truly shares my values. It's like our values were separated at birth. And our ethics are at least first cousins," said Colbert in a press release. MSNBC is streaming live coverage of the event.