DEFENSIVE

Apple CEO Pushes Back

Aly Song, Reuters / Landov

When the New York Times blew the lid off of terrible workplace standards at Chinese tech manufacturing factories, and we learnediPhones will never be made in America, some Apple users decided it was time to say, "iQuit."

The New York Times’ story about Apple forcing its employees to work in unsafe conditions may have hit a nerve. Company CEO Tim Cook sent an email defending the company’s record, saying the tech giant takes its reputation seriously and aggressively investigates problems in its factories. “We care about every worker in our worldwide supply chain,” Cook said, even though it’s been reported that two explosions in iPad factories killed four and injured 77 in the past year. Cook promised that Apple would continue to “dig deeper” to uncover unsafe conditions and won’t ignore issues as they arise.