1. DEFENSIVE

    Apple CEO Pushes Back

    Image #: 11312776    An employee looks up while working along a production line in Suzhou Etron Electronics Co. Ltd's factory in Suzhou, Jiangsu province, June 8, 2010. China may be "the workshop of the world", but young rural migrant workers are less accepting than their parents were of life in the factories -- low pay, gruelling hours, and sometimes martial workplace rules. A spate of worker suicides at the tightly guarded factories that make gadgets for Apple and other electronics companies has also highlighted their plight, becoming a cause celebre for migrant workers who followed the stories online -- as well as an embarrassment to the foreign companies that depend on the plants.      REUTERS/Aly Song /Landov

    Aly Song, Reuters / Landov

    The New York Times’ story about Apple forcing its employees to work in unsafe conditions may have hit a nerve. Company CEO Tim Cook sent an email defending the company’s record, saying the tech giant takes its reputation seriously and aggressively investigates problems in its factories. “We care about every worker in our worldwide supply chain,” Cook said, even though it’s been reported that two explosions in iPad factories killed four and injured 77 in the past year. Cook promised that Apple would continue to “dig deeper” to uncover unsafe conditions and won’t ignore issues as they arise.

    Read it at AFP