Language Barrier

Siri Doesn’t Do Scottish

Oli Scarff / Getty Images

Siri and Scotland are separated by a common language. The debut of Siri, Apple’s new virtual assistant, gave rise to a meme as excited customers tested out the new voice-recognition software. Except in Scotland, where the assistant appears unable to understand the Scottish brogue. A puzzled Siri responds to “What's the weather like today?” with “What's available in Labor Day?” Another request to “create a reminder” is greeted with a straight “I don’t understand,” and finally “I don't know what you mean” by “create Alamain.” Nevertheless, the new iPhone has sold well in Scotland.