Lin Files to Copyright ‘Linsanity’

    Jeremy Lin #17 of the New York Knicks looks on against the Sacramento Kings at Madison Square Garden on February 15, 2012 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Chris Trotman/Getty Images)

    Chris Trotman / Getty Images

    Jeremy Lin is laying the legal groundwork to become a superstar. On Feb. 13, in the midst of his incredible scoring streak that rejuvenated the New York Knicks and won him fans around the world, Lin’s lawyers filed an application with the U.S. patent office to trademark “Linsanity.” Lin was third in line behind two other applications, both by men in California with no ties to Lin. “We’re prepared to enforce his intellectual-property rights,” Lin’s lawyer said.

    Read it at Bloomberg News