Google+ Is a Ghost Town

STUDIES

Updated Apr. 21, 2017 5:33PM EDT / Published Feb. 28, 2012 9:58AM EST

EPA / Landov

Google is touting its social-networking service as a robust competitor in the ferociously competitive market, with more than 90 million users. But according to new data from the Web research firm ComScore, Google+ is a "virtual ghost town" compared with Facebook, which it strongly resembles. Users spend an average of three minutes per month on Google+ compared with six or seven hours on Facebook. Tech analysts say Google has failed to distinguish its product from Facebook, and users are confused about why they need another social timeline–centered network.

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Google+ Is a Ghost Town

EPA / Landov