Apple introduced its long-awaited iPad 3 at an event in San Francisco Wednesday, and the new tablet will feature a retina display—first revealed on the iPhone 4. The screen will have a million more pixels than HDTV for an incredibly sharp picture, as well as improved color saturation. The new iPad also boasts a high-resolution back camera, voice dictation, 4G LTE capability, and 10 hours of battery life. It will cost the same as the most recent iPad 2, which was $499 for a 16GB device. Apple CEO Tim Cook said that Apple sold 15.4 million iPads in the last quarter alone.