Obama Campaign Embraces ‘Obamacare’

    U.S. President Barack Obama speaks at the Families USA Health Action Conference in Washington, D.C., U.S., on Friday, Jan. 28, 2011. Obama said affordable health care is an integral part of the American dream and that he's willing to make changes to the landmark law passed last year aimed at improving the U.S. system. Photographer: Brendan Hoffman/Bloomberg via Getty Images *** Local Caption *** Barack Obama

    Brendan Hoffman, Bloomberg / Getty Images

    What’s in a name? “Obamacare” was introduced as a pejorative term for the president’s health-care reform initiative, but now that the word has become a slur and byword for Republicans on the stump, President Obama’s reelection campaign has welcomed the label with open arms. With the law under scrutiny by the Supreme Court, Jim Messina, Obama’s campaign manager, wrote “Happy birthday, Obamacare” in an email to voters last week. Perhaps the White House’s next line of attack will be to say that the “Affordable Care Act” sounds so boring, it must have been invented by Mitt Romney.

    Read it at Reuters