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HEALING WORDS Obama Campaign Embraces ‘Obamacare’ Brendan Hoffman, Bloomberg / Getty Images

Obama Campaign Embraces ‘Obamacare’

What’s in a name? “Obamacare” was introduced as a pejorative term for the president’s health-care reform initiative, but now that the word has become a slur and byword for Republicans on the stump, President Obama’s reelection campaign has welcomed the label with open arms. With the law under scrutiny by the Supreme Court, Jim Messina, Obama’s campaign manager, wrote “Happy birthday, Obamacare” in an email to voters last week. Perhaps the White House’s next line of attack will be to say that the “Affordable Care Act” sounds so boring, it must have been invented by Mitt Romney.

March 27, 2012 6:09 AM