1. NOT BUYING IT

    Few Facebook Users Click Ads

    FILE - This Feb. 1, 2012 photo shows the Facebook logo on a computer screen in Berlin. A published report says Facebook is seeking a valuation of $85 billion to $95 billion when it goes public in a few weeks. The Wall Street Journal, citing unnamed people familiar with the matter, said Thursday May 3, 2012 that the company plans to set the per-share price of its stock in the high $20s to mid $30s. This is a narrower range than the previously expected $75 billion to $100 billion. Facebook's initial public offering will be by far the largest Internet IPO ever, dwarfing even Google Inc.'s in 2004. (AP Photo/dapd, Timur Emek)

    Timur Emek, dapd / AP Photo

    Forty percent of American adults click links, photos, and gifs of kittens on Facebook on a weekly basis. What aren’t they clicking, at least according to the users surveyed in a poll by the Associated Press and CNBC? Ads. That may be because most Americans who use Facebook don’t seem to much trust the social-networking site, with only 13 percent of users surveyed in a recent poll saying that they trust the site “completely” or “a lot.” That lack of trust in the site may hamper ad sales, even as the company prepares for what promises to be one of the biggest IPOs in history. In the AP-CNBC poll, a full 83 percent of those surveyed said they “hardly ever” or “never” click on Facebook ads. On Tuesday, General Motors pulled $10 million worth of ads from Facebook after the company felt that ads on the site may not be paying off.

    Read it at Associated Press