O’s getting into e-books. “This is way different from the old book club,” Winfrey said in a video announcing her new club that was posted on her website Friday. “This time it’s an interactive, online club for our digital world.” The new project will be a collaboration between the OWN network and O Magazine, and will kick-off with Wild, a memoir by Cheryl Strayed. Whether or not the club succeeds will be a sign of Oprah’s continued influence, which could once catapult a book to the top of the bestseller list in a matter of hours. For more than a decade Winfrey would feature titles of her choosing on her show, but excitement over Oprah’s picks had begun to decline by the time she went off the air in 2011.
NOVEL IDEA MJ Schear / AP Photo