Obama’s Bain Ads Sway Swing Voters

They may make Cory Booker queasy. But campaign strategists say President Obama’s aggressive attack ads against Mitt Romney’s business career have gained traction among swing-state voters—it’s just not clear how much. The Obama campaign has shelled out millions in ad buys to run commercials that show Romney as a cutthroat company man who was more than happy to squish a few workers—or whole businesses—now and then if it meant a couple bucks for the private equity firm he cofounded. Romney has made the decade he spent running Bain one of his most important campaign-trail talking points, and his camp is reportedly preparing a new series of ads that depict the president as a conniving political opportunist.