Welcome to the NewsBeast. Baba Shetty will become the new CEO of the Newsweek Daily Beast Company in October. Shetty joins the company from the firm Hill Holliday, where he served as chief strategy and chief media officer. It’s not Shetty’s first experience with Newsweek and The Daily Beast: he collaborated on the Mad Men issue in March. Shetty will be replacing Stephen Colvin, who has been CEO since 2009. Under Colvin’s leadership, the company has had a year-on-year traffic increase of 69 percent, an ad-volume jump of 40 percent since 2011, and a 233 percent rise in Newsweek tablet subscriptions.