Tim Cook: ‘Sorry’ For Maps

Mark Lennihan / AP Photo

In this file photo taken Jan. 11, 2011, Tim Cook, Chief Operating Officer of Apple, announces that Verizon Wireless will carry Apple's iPhone, in New York. If the past is any indication, Tim Cook's mastery of inventory management and his high expectations of employees should leave Apple Inc. in good hands while its charismatic leader, Steve Jobs, takes a medical leave of absence.

Even Apple thinks its new maps app sucks. Apple CEO Tim Cook released a statement to customers Friday admitting that the company “fell short” on its commitment to making superior products with its new map system. “We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better,” the letter reads. Cook explains that the company initially launched the application with the first version of iOS and had to “create a new version of Maps from the ground up” in order to add improvements to the product. Cook suggested users try alternative map apps while the company works on getting Apple Maps up to speed.