How cool will those Instagrammed photos look in ads? Not very, but it’s happening anyway. The photo-sharing site announced on Monday that it has the right to sell all images without notification or payment—a huge policy shift that comes just three months after Facebook completed its acquisition of the site. And there’s more: unless Instagram users delete their accounts before January 16—the day the policy starts—they cannot opt out. So what does this mean? Instagram can sell your photos to advertisers, so your image of a restaurant can then be sold to that restaurant for a profit for Instagram—but not for the user. The move has already caused an outcry among Instagram users.