Exactly 60 years after they first hatched, Peeps are having a moment. The chick-shaped marshmallow Easter candies are more popular than ever—and the stars of a new TV ad campaign showcasing the infinite things people do with their Peeps (besides eat them). Candy maker Just Born Inc. is celebrating record sales in 2012 and prepping to produce more than 1 billion marshmallow chicks and bunnies this Easter season—another record. “Everyone seems to have a Peeps story,” Ross Born, third-generation operator of the Philadelphia-based company, told the Associated Press. The candymaker is also reconnecting with consumers via social media, asking them how they like their Peeps (fresh, frozen, or “aged to perfection”) in a Facebook survey.