1. Sorry!

    Apple's Tim Cook Apologizes to China

    In this March 28, 2012 photo provided by Apple, Inc., Apple CEO Tim Cook, center, visits the iPhone production line at the newly-built manufacturing facility Foxconn Zhengzhou Technology Park, which employs 120,000 people. A report released Thursday, March 29, by the Washington-based Fair Labor Association says Hon Hai Precision Industry Co., the Taiwanese company that runs Apple's factories in mainland China, has committed to reducing weekly work time to the legal Chinese maximum of 49 hours. (AP Photo/Apple)

    Apple CEO Tim Cook visits a plant in China. (Apple/AP)

    Tim Cook is sorry. The Apple CEO signed an apology letter pledging to its Chinese customers to retool it customer-service policies after two weeks of criticism from the country’s state-run media. China Central Television—its national broadcaster—and The People’s Daily had been accusing Apple of employing customer-service policies that discriminate against Chinese customers, not honoring its warranties, and reacting arrogantly to complaints. China is Apple’s second-largest world market. The letters says, “We are aware that a lack of communications…led to the perception that Apple is arrogant and doesn’t care or attach enough importance to consumer feedback,” and apologizes for “any concerns or misunderstandings.”

    Read it at The Wall Street Journal