BUY ME LOVE

State Dept. Spent $630,000 on Facebook ‘Likes’

Marcio Jose Sanchez/AP

Oh, State Department, didn’t anyone ever tell you that you can’t buy your friends? According to a pretty pointed inspector-general report issued in May, the Department of State spent $630,000 on advertisements and improvements to increase the popularity of the agency’s Facebook page. There’s a lot wrong with this, but most problematic, according to the report, is that the time and money could have been better spent: the types of “fans” the State Department is looking for are older, more influential, and less likely to engage on the social site. Do not like.