State Dept. Spent $630,000 on Facebook ‘Likes’

    The Facebook "like" symbol is on display on a sign outside the company's headquarters in Menlo Park, Calif., Friday, June 7, 2013. A leaked document has laid bare the monumental scope of the government's surveillance of Americans' phone records ó hundreds of millions of calls ó in the first hard evidence of a massive data collection program aimed at combating terrorism under powers granted by Congress after the 9/11 attacks. The companies include Microsoft, Yahoo, Google, Facebook, PalTalk, AOL, Skype, YouTube and Apple.  (AP Photo/Marcio Jose Sanchez)

    Marcio Jose Sanchez/AP

    Oh, State Department, didn’t anyone ever tell you that you can’t buy your friends? According to a pretty pointed inspector-general report issued in May, the Department of State spent $630,000 on advertisements and improvements to increase the popularity of the agency’s Facebook page. There’s a lot wrong with this, but most problematic, according to the report, is that the time and money could have been better spent: the types of “fans” the State Department is looking for are older, more influential, and less likely to engage on the social site. Do not like.

    Read it at Foreign Policy