Price matters, but not in the way Apple thought it would. Due to weak consumer demand, Apple has reportedly cut orders for its cheaper iPhone 5C model. Last month Apple introduced the 5C along with the high-end 5S, which saw high demand particularly for its gold-colored model. Apple’s move to introduce a competitively priced phone was seen as a response to Samsung’s recent strength in the smartphone market. The lack of interest in a cheaper iPhone could mean that part of the allure of Apple is that its products are seen as luxuries.