Sony and Adidas Push FIFA Qatar Probe

    FIFA President Sepp Blatter adjusts his glasses as he addresses the media after a meeting of the executive committee in Zurich October 4, 2013. FIFA has launched a consultation process to decide whether to stage the 2022 World Cup in Qatar outside the traditional June-July slot and will not make a decision until next year, Blatter said on Friday. Qatar was awarded the right to host the competition in December 2010 in a decision based on its plans to stage the event in June-July using air-conditioned stadiums to combat the fierce heat. Despite Qatar's assurances that the plan is viable, there has been widespread concern over the health of the players and visiting fans in the searing conditions of the desert summer. REUTERS/Arnd Wiegmann (SWITZERLAND - Tags: SPORT SOCCER) - RTR3FLDK

    Arnd Wiegmann/Reuters

    Money talks. FIFA, the international soccer organization, is all ears now that two of its biggest World Cup sponsors, Sony and Adidas, are expressing concern over charges that the emirate of Qatar won the right to host the 2022 tournament through bribery. Sony has refused to extend its sponsorship through the 2018 and 2022 World Cups, noting “We continue to expect FIFA to adhere to its principles of integrity, ethics, and fair play across all aspects of its operations.” Adidas said in a statement, “The negative tenor of the public debate around FIFA at the moment is neither good for football nor for FIFA and its partners.” Still, Qatar is unwavering in its determination to hang on to its hosting honors, despite the increasing evidence of corruption involved to secure the country’s bid. The Qatar Supreme Committee for Delivery and Legacy said, “Qatar has won the bid on its merits and we are confident that at the end of the appropriate process, the award of the 2022 World Cup to Qatar will stand.”

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