YouTube to Block Artists Who Don’t Pay

    GLASTONBURY, ENGLAND - JUNE 26:  Jack White from 'The Dead Weather' performs live on the Pyramid Stage during Day 3 of the Glastonbury Festival on June 26, 2010 in Glastonbury, England. This year sees the 40th anniversary of the festival which was started by a dairy farmer, Michael Evis in 1970 and has grown into the largest music festival in Europe.  (Photo by Ian Gavan/Getty Images) *** Local Caption *** Jack White

    Ian Gavan

    The next time you want to blast the “Set Fire to the Rain” music video, don’t go to YouTube. The company is threatening to blacklist artists who don’t pay for their new streaming services. The policy announcement comes as YouTube plans to launch a new, ad-free music-streaming service. YouTube has already secured deals from some major labels, but many independent labels haven’t succumbed. This means Adele, Jack White, the Arctic Monkeys, and many less-famous artists could land on YouTube’s blacklist. Alison Wenham, chief executive of the Worldwide Independent Music Network (WIN), said YouTube has “suffered a simple but catastrophic error of judgment in misreading the market.”

    Read it at The Guardian