Mexico Bans Soda TV Ads

    A Coca-Cola truck is seen in traffic in Mexico City September 9, 2013. Mexico's President Enrique Pena Nieto's tax reform proposals appear toughest on Mexico's bottlers, who would be hit by a levy that the government hopes will collect close to $1 billion a year. The government plans to apply a 1 peso per liter ($0.076) excise on sugary drinks, weighing on bottlers like Coca-Cola FEMSA, Arca Continental and Pepsi bottler Cultiba. Picture taken September 9, 2013. REUTERS/Edgard Garrido (MEXICO - Tags: POLITICS BUSINESS) - RTX13I81

    Edgard Garrido/Reuters

    After surpassing the U.S. as the most obese country in the world in 2013, Mexico is taking action against ads for high-calorie food and soft drinks. Ads featuring those items will be banned on TV between 2:30 and 7:30 p.m. on weekdays, and between 7:30 a.m. and 7:30 p.m. on weekends. The ads will also be restricted in movie theaters. Mexicans, who have the highest rate of diabetes in the world, are also the world’s largest consumers of sugary drinks, with an average of 43 gallons per person a year. The ban comes a year after the government added taxes to high-calorie foods and sugary drinks to combat obesity. 

    Read it at BBC