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Apple Pre-Orders 6 Million Watches

HIGH HOPES

One model will have 18k gold.

Apple is pretty confident that customers are going to love its watches as much as its iPhones. The company has pre-ordered as many as 6 million units of the three models of its new Apple Watch. The Apple Watch Sport, which is set to retail for $349, will account for about half of the production. About one-third of the production will be devoted to the mid-tier Apple Watch. The rest will be Apple Watch Edition, an 18-karat gold luxury watch. The price is unknown but it’s expected to be one of Apple’s most expensive items.

Read it at The Wall Street Journal

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