The scrunchie was patented by a woman named Rommy Revson in 1994 under the name "scunci," and she claimed credit for both the "decorative fashion accessory for hair," but also method of using it—which she described as "twisting the elastic band into a generally figure-eight configuration." People eventually figured it out, and soon the accessory secured every bun and topsy-tail in America. Then, in Season 6 of
Sex and the City, Carrie Bradshaw nagged her boyfriend, Jack Berger, for writing a scrunchie into his novel—and argued that a fashionable woman would never wear one. But now, they are: Catherine Zeta Jones recently wore one around L.A., as have the Olsens and Sienna Miller.