Never mind. Less than a week after the clothing giant remade its iconic clean, structured logo that had adorned jeans and hoodies for more than 20 years, it has already shelved the new one. Designed by Trey Laird and his firm Laird and Partners, who have served as GAP's creative directors for many years, the new logo was intended to be “a more contemporary, modern expression.” The font was changed, the all-caps ditched, and the blue box shrunk to a corner. After getting loads of grief from customers and their online community, what was old is new again. However, the company left open the possibility of the logo changing or evolving in the future. Let's just hope no one freaks out when the blue block temporarily goes red for the holiday season.
Alan Diaz / AP Photo











