Leave it to the Japanese to turn the concept of shopping on its head. Zozotown, one of the world’s largest shopping sites, held its first major trade show this September. ZozoColle, held just outside of Tokyo, was part exhibition, part shopping extravaganza, open to buyers for free and to the public with $12 tickets. Everyday consumers, though, were the ones who had the most fun—buying clothing a whole season ahead of time. Shoppers were outfitted with special QR code IDs that were hooked up to their credit cards and home addresses, eradicating the need to use a physical card, or even cash. Even more tech-savvy: the event’s assortment of animated kawaii screens displayed purchases in real-time, keeping a running list of the day’s most popular styles.