Entertainment

Kim Kardashian Isn’t the Butt of Jokes Anymore

Reinvention

Like leather jogging pants and Givenchy, it appears that Kim is trying on a new Kanye-inspired look: savvy self-branding, in the form of self-awareness, humor, and satire.

articles/2014/08/14/kim-kardashian-isn-t-the-butt-of-jokes-anymore/140814-zimmerman-kimk-tease_lkrgdg
Charles Sykes/Bravo/NBCU

The recent announcement of Kim Kardashian’s upcoming book of 352 personal selfies, aptly titled Selfish, is a reminder of just how unfathomably, unquestionably famous she has become.

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