Memory Lane

10 Years of VMAN

The men's title turns 10 this week. Its founder and editor, Stephen Gan, picks his 10 favorite memories from the last decade of the magazine.

VMAN

By Stephen GanOct 17, 2013

galleries/2013/10/17/10-years-of-vman/vman-tease_akvvlb — VMan is the men's biannual counterpart to V Magazine -- its cool, in-the-know brother. The magazine is a glorious, curated guide to men's fashion, as well as a mix of art, film, design, travel, and sports. From Tom Brady in a dog collar to its 10th Anniversary cover feautring Jake Gyllenhaal, its founder and editor, Stephen Gan, picks his 10 favorite spreads from the last decade of the magazine.
VMAN

galleries/2013/10/17/10-years-of-vman/vman-alphabet_fpuv94 — "This was Inez and Vinoodh and Joe Mckenna's 26-page extravaganza of one model for each letter of the alphabet. I loved the details of this story -- each model's name was even given its own original type with images worked into every letter."
VMAN

galleries/2013/10/17/10-years-of-vman/vman-beckham_vzdlmg — "The year V Man was born, The New York Times ran an article saying it was the year of the metrosexual. David symbolized that idea to me, so we got him for our cover."
VMAN

galleries/2013/10/17/10-years-of-vman/vman-lagerfeld_yvelqc — "Karl's choice of one look per day as self-portraits was just so much fun."
VMAN

galleries/2013/10/17/10-years-of-vman/vman-gosling_ktsj1h — "One of the most incredible things is discovering young talent. Ryan had just shot The Notebook and we just knew he was going to be a star."
VMAN

galleries/2013/10/17/10-years-of-vman/vman-bloom_gt7zou — "I just thought these pictures were beautiful. David [Sims] did an incredible job capturing a different side of Orlando."
VMAN

galleries/2013/10/17/10-years-of-vman/vman-hoult_hgr70m — "He was the star of Tom Ford's A Single Man and we saw such great potential in him. We still believe he is going to get bigger."
VMAN

galleries/2013/10/17/10-years-of-vman/vman-kanye_zjdw7p — "One of the most fun covers we've ever done, shot by Karl Lagerfeld. I loved that we stuffed real dollar bills into Kanye's mouth on some of the covers. It was just a lot of fun."
VMAN

galleries/2013/10/17/10-years-of-vman/vman-lautner_clkgvv — "I love this story because it shows Taylor in a way no one had ever seen him before. I feel like we really captured his young energy in these pictures."
VMAN

galleries/2013/10/17/10-years-of-vman/vman-garfield_rr8uqq — "He was set to play the new Spiderman and be interviewed by Toby McGuire. Tall, lean, stylish, witty -- to me, he is the quintessential VMan cover star."
VMAN

galleries/2013/10/17/10-years-of-vman/vman-brady_lygklc — "This was Tom's second cover shoot with us and he just felt so comfortable. What makes a shoot great is when the subject wants to play along and he really went with the concept of the dog. The message we wanted to come through was America's biggest sports hero to be fearless and cool."
VMAN

galleries/2013/10/17/10-years-of-vman/vman-gyllenhaal_uqehls — "Strong, bold, masculine, and beautiful -- together Jake and Hedi [Slimane] produced an iconic cover that couldn't have been more perfect for our 10th anniversary issue."
VMAN

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