Amazon Plans to Resume Advertising on Chaos-Ridden Twitter: Report
The news, broken by a Platformer editor, followed a mass exodus of advertisers in the wake of Elon Musk’s takeover.
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Amazon plans to resume some of its advertising on Twitter in the coming days, according to Platformer’s Zoë Schiffer. “Amazon is also planning to resume advertising on Twitter at about $100m a year pending some security tweaks to the company’s ads platform,” Schiffer tweeted Saturday night, citing a source with knowledge. It comes after Amazon partially joined a variety of advertisers in a mass exodus following Elon Musk’s takeover of the platform, and it followed Musk’s assertion that Apple—its largest advertiser, according to him—has resumed advertising. A spokesperson for Amazon declined to comment.
Amazon is also planning to resume advertising on Twitter at about $100m a year pending some security tweaks to the company’s ads platform, per a source familiar with the situation. https://t.co/VWQJX4HZEp
— Zoë Schiffer (@ZoeSchiffer) December 4, 2022
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