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Another day, another insensitive rape joke. Amazon has removed T-shirts with the slogan “Keep Calm and Rape On” after a Twitter outcry—and company officials insisted the shirts were never for sale. Also pulled were T-shirts emblazoned with “Keep Calm and Hit Her.” Available on Amazon’s British site, the U.S.-based company Solid Gold Bomb apologized and said the shirts were computer-generated and the company did not deliberately create them. There are more than 540,000 Solid Gold Bomb items for sale on Amazon, and the shirts are printed on demand when a customer orders one. The offending shirts were never printed, but that didn’t stop them from causing a firestorm on the Internet.