Amazon will soon be competing with the publishing houses that supply it: the company is set to publish 122 books this fall in both physical and e-book form. Amazon has signed deals already with self-help author Tim Ferriss and film director Penny Marshall, and is said to be aggressively targeting top authors. “Publishers are terrified and don’t know what to do,” says Dennis Loy Johnson of Melville House. Amazon has hired publishing veteran Laurence Kirshbaum to run the operation, which will publish both fiction and nonfiction.
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